Marketing : Messaging and Tone
The messaging and tone in all produced CVA marketing materials should reflect the personality and “voice” of the organization. The Marketing Message should be kept in mind and act as a guide for all marketing efforts for the CVA, written or visual. This statement tells what is unique about the CVA, whereas differentiation between the organization and its competitors are set forth in the Positioning Statement.
Tagline – Art + Community
Marketing Message
The CVA is Art + Community. At the artistic heart of Greensboro, we strive to provide accessible art experiences to
everyone and showcase the creativity of local artists. The CVA is in and of this community, constantly reaching out to and engaging with our community’s diverse members so we feel this city’s unique artistic pulse. Our doors are wide open for anyone who wishes to grow their inner artist. Whether helping our neighbors discover their creativity at any age, giving aspiring local artists a platform to grow and show their work, or mentoring creatives as they establish a sustainable professional future, The CVA brings community and art together.
